I’m Em (Ember) Shreve, Head of AI Enablement at Automattic, where I help teams across the company build with AI: running hands-on cohorts and shaping the internal tooling they use day to day. Before that, I spent fifteen years as a software engineer at Automattic, working on WordPress.com, WooCommerce, Tumblr, and Pocket Casts, most recently in Applied AI. I like building interfaces and interactions that bridge the gap between how people naturally think and how technology works.

Work

Head of AI Enablement at Automattic since 2026. Before that, fifteen years as a software engineer there:

• Applied AI, 2025 to 2026
• Tumblr Migration, 2024 to 2025
• Pocket Casts, 2024
• Tumblr, 2020 to 2024
• WooCommerce Core, 2015 to 2020
• WordPress.com Partnerships, 2013 to 2015
• WordPress.com Social Features, 2011 to 2013
• Internal Tooling, 2010 to 2011

It started with Google Summer of Code with WordPress in 2009 and 2010.

More on what I’m doing now: AI Enablement and Applied AI. I’m on GitHub as emdashcodes, or you can say hi.